Was — not secure
The site is served over plain http://, so browsers warn visitors "Not secure" on a page that asks them to hand over their address. This concept ships on HTTPS with a proper secure padlock, so every enquiry form is trusted.
Now — secure by default
Full HTTPS, fast hosting and mobile-first layout — no warnings, no lost enquiries.
Was — two business names
The domain says "Local Electrical Group", but the homepage FAQ asks "How much experience does 7 Electrical Group have?" — a second name that Google, and customers, can never find. Confused branding costs enquiries.
Now — one clear brand
A single name, a single mark, repeated everywhere — website, Google and van all match.
Was — anonymous page titles
The homepage title tag is just "Electricians in Liverpool" — no business name, so anyone with it bookmarked or shared sees a generic label, and brand searches never surface the site.
Now — branded & findable
Proper page titles like "Local Electrical Group — Electricians in Liverpool", local SEO for every Merseyside town served, and the phone number one tap away.
Was — the phone hides
The number appears in the footer, but there's no sticky call button — on a mobile, where most emergency searches happen, calling takes three scrolls.
Now — call in one tap
The number sits in the top strip, the sticky nav and every CTA — on any phone, help is one tap away.
