E-COMMERCE SOLUTIONS
E-commerce
High-converting online stores built to sell — beautifully designed, effortless to manage, and ready to turn your browsers into buyers.
Your shop should never have to close. An e-commerce website from Altus Web Solutions gives your business a powerful online storefront that sells around the clock, combining beautiful design with a smooth, frictionless shopping experience that keeps customers coming back.
We specialise in WooCommerce and Shopify — the world’s most trusted e-commerce platforms. Whether you’re launching your first online store or moving on from a platform that’s holding you back, we’ll build a store tailored to your products, your brand and the way your customers like to shop.
A complicated checkout is the fastest way to lose a sale. That’s why we obsess over every step of the buying journey — from product pages that showcase your range at its best, to a streamlined checkout with secure payment integration through Stripe, PayPal and more. The result: fewer abandoned baskets and more completed orders.
Once your store is live, running it is refreshingly simple. Add products, manage stock, process orders, run promotions and track sales from one intuitive dashboard — no technical skills required. And with our ongoing support, you’ll never be left to figure things out alone as your business grows.
What’s included in our e-commerce service
WooCommerce or Shopify store
designed around your brand and products
Frictionless checkout
with secure payment integration — Stripe, PayPal and more
Effortless product management
add products, variations, stock and promotions in minutes
Mobile-friendly design
optimised for shoppers on every device
Built-in tools
for discounts, upsells and abandoned-cart recovery to grow your revenue
Why most online stores lose sales
Most online stores do not fail because of their products — they fail because of friction. Studies consistently show that the majority of shopping baskets are abandoned before checkout. The reasons are almost always the same: unexpected delivery costs, a complicated checkout, slow pages, or a store that feels untrustworthy on a phone screen.
Each of these is fixable. A well-built store removes friction at every step: clear pricing, a checkout that takes seconds, pages that load instantly, and design that makes a first-time buyer feel safe handing over their card details. When we build an e-commerce site, we treat every one of these as a sales problem to solve — because that is exactly what they are.
What makes a store convert
A beautiful store that does not sell is just an expensive brochure. Every store we build is engineered around the handful of things that actually move the needle:
Product pages that sell
Clear photography, honest descriptions, reviews, and stock information — everything a buyer needs to say yes without hesitation.
A checkout without friction
Guest checkout, fewer steps, trusted payment options like Stripe and PayPal, and no surprise costs at the final step.
Speed everywhere
Slow stores bleed sales. We optimise images, code, and caching so your pages load fast on phones and desktops alike.
Trust signals
Secure checkout badges, clear returns information, real contact details, and customer reviews — the quiet details that turn browsers into buyers.
Easy management
You should spend your time selling, not fighting your website. Add products, run promotions, and track sales from one simple dashboard.
WooCommerce vs Shopify — which is right for you?
The two platforms we recommend both power millions of stores, but they suit different businesses:
WooCommerce
WooCommerce runs on WordPress and gives you complete ownership — your store, your data, no monthly platform fees, and unlimited flexibility to customise anything. It is ideal if you want a store that grows with you and stays fully under your control.
Shopify
Shopify is a hosted platform that handles the technical heavy lifting for you — hosting, security, and updates included. It is ideal if you want to launch quickly and prefer a managed, predictable setup.
We build on both, and we will recommend honestly based on your products, your budget, and your plans — not based on what earns us more. If you already sell on one platform and it is holding you back, we can migrate your products, customers, and order history without losing your Google rankings.
E-commerce FAQs
How much does an e-commerce website cost?
It depends on your catalogue size, features, and platform — so we quote a firm fixed price after understanding your needs. You will know the full cost before we start, with no surprises.
Which platform should I choose — WooCommerce or Shopify?
For most UK businesses we recommend WooCommerce for full ownership and flexibility, or Shopify for a managed, quick launch. Tell us about your products and we will give you a straight recommendation.
Can you migrate my existing store?
Yes. We migrate stores from Shopify, Wix, Magento, and other platforms — products, customers, and order history — while protecting your Google rankings with proper redirects.
How do payments work?
We integrate trusted payment gateways including Stripe and PayPal, plus options like Apple Pay and Google Pay. Your customers pay securely; you receive payouts directly to your bank.
Will my store rank on Google?
Every store we build follows e-commerce SEO best practice — proper product page structure, fast loading, and clean code. For stores that want to climb higher, our SEO services build on that foundation with product and category optimisation.
Ready to start selling online?
Tell us about your store today — we’ll get back to you within one working day.